About Dan Redding

Hi! I'm a multidisciplinary art director and designer with expertise in UI/UX, digital publishing, and visual storytelling. I've had a passion for telling stories with text and imagery since I was a kid (that's me, drawing in my bunkbed). In college, I pursued this intersection with a dual degree program where I studied illustration (Parsons School of Design) and creative writing (The New School). For the last decade, I've been growing my visual storytelling skills in a career in digital editorial design. I've worked on thought leadership programs and digital publishing for leading brands like McKinsey & Company, Hearst, Google and more.

My skills

• Art direction
• UI/UX
• Digital publishing & thought leadership
• Digital graphics

Writing credits

In 2024, Norton published a design essay of mine in two textbooks: The Norton Sampler and Back to the Lake. I am the creator of Culture Creature, a podcast and blog where I published interviews with members of Run DMC, Rage Against the Machine, and Fugazi. I am a former contributor to the influential web design publication Smashing Magazine.

About Dan Redding

I'm a designer and art director with 15+ years of expertise in UI/UX, digital publishing, and visual storytelling. I have driven digital innovation and enhanced user engagement for enterprise brands including McKinsey & Company, ServiceNow and Zendesk. My work focuses on transforming complex ideas into intuitive, engaging user experiences, aligning digital narratives with brand objectives, and fostering digital transformation. I am dedicated to crafting digital experiences that delight users and propel business success.

Additionally, I'm obsessed with Bitcoin and the Beastie Boys.

15+ years of experience

• Visual design
• Art direction
• UI design/UX design
• Interaction design/Prototyping design
• Communication skills/Collaborative leader
• Published author

Select writing

In 2024, I had a design essay published by Norton in two textbooks: The Norton Sampler and Back to the Lake. I am the creator of Culture Creature, a podcast and blog where I published interviews with members of Run DMC, Rage Against the Machine, and Fugazi. I am a former contributor to the influential web design publication Smashing Magazine.

Let's work together!

You can reach me at dan@reddingdesign.com