Highlights from 15+ years of editorial graphics & art direction
Featuring visual storytelling for Men’s Health, McKinsey & Company, and ServiceNow
Overview
I am a digital graphics expert with experience in custom illustration, art direction of photography, photocollage, and brand imagery. Every time I create artwork or select photography for an editorial story, my goal is to illuminate the narrative and serve the audience. I've had the great fortune to collaborate with best-in-class editorial teams when shaping story concepts, headlines, and hero concepts. See a selection of my work below.
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Hero art for Men’s Health
I spent over six years as a digital designer at Men's Health, where I created hundreds of hero images, inline and social graphics, and more. My role included custom development of feature stories in the Drupal CMS and the first responsive redesign of MensHealth.com. View a selection of my hero art:
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Brand imagery for McKinsey & Company
During my time at McKinsey & Company, I designed and art directed 100+ images for articles and homepage placements. All images are crafted with fine-tuned brand treatments, including McKinsey's 'bluetone' treatment, which I helped evolve. During the COVID-19 pandemic, we pivoted to timely storytelling with imagery that was sensitive to our rapidly changing world.
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Digital graphics for ServiceNow
I spent over two years as an art director and design lead for ServiceNow Workflow. I collaborated with editorial staff to shape story concepts, mentored junior designers, and developed Workflow's first brand guidelines. Read more about our thought leadership program.
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Brand imagery for McKinsey & Company
During my time at McKinsey & Company, I designed and art directed 100+ images for articles and homepage placements. All images are crafted with fine-tuned brand treatments, including McKinsey's 'bluetone' treatment, which I helped evolve. During the COVID-19 pandemic, we pivoted to timely storytelling with imagery that was sensitive to our rapidly changing world.
Let's talk! Contact danredding@gmail.com
Publishing ecosystem for Softbank Vision Fund
Capturing the attention of an exclusive audience for the world's largest technology fund
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An interactive portfolio
We developed an interactive portfolio with expandable cards for dozens of SIF investments. This fully custom component took inspiration from V.C. websites while maintaining similar styles to the Kit of Parts.